PRESTIGE Partner Day: Online Software AG sets new impulses

Practical insights, technological trends in modern POS communication and retail technologies and the exchange between retail and technology were the focus of the 19th PRESTIGE Partner Day in Heidelberg.

Heidelberg, 21 January 2026 +++ Online Software AG can look back on a successful 19th PRESTIGE Partner Day look back. On 19 and 20 January 2026, customers and partners met in Heidelberg for the annual industry exchange on future technologies in retail and innovative POS communication with the software platform PRESTIGEenterprise.

The event focussed on practical presentations, best practice examples and discussions on the technological trends that are currently shaping bricks-and-mortar retail. Participants were given data-based insights into consumer trends up to 2030, practical assessments of new IT investment priorities and concrete recommendations for modern POS strategies. The programme ranged from strategic keynotes to technological deep dives - for example on the cloud integration of PRESTIGE solutions and the importance of smart technologies in everyday retail.

The event also provided a space for open dialogue between experts, users and innovation partners. The participants discussed topics from their daily practice, discussed opportunities and challenges in the use of digital tools and exchanged views on successful projects. Recurring topics included retail media, automation, cloud strategies and the potential of data-driven decisions for addressing customers at the point of sale.

Jürgen Berens von Rautenfeld, CEO of Online Software AG, expressed his satisfaction with the event: „The PRESTIGE Partner Day 2026 once again emphasised how valuable the personal exchange between retailers and technology providers is. The ideas we picked up in the discussions will flow directly into our further development of PRESTIGEenterprise.“

Once again in 2026, a particular focus was on the exchange of ideas about real applications in retail and the joint translation of trends into practical approaches. The accompanying event app supported the interaction of participants, provided access to the programme and impressions and facilitated direct dialogue with the speakers.

With the PRESTIGE Partner Day 2026, Online Software AG once again demonstrated its role as a driving force for innovative POS communication solutions. The event showcased both successful practical implementations and clear perspectives for the future development of retail.

To the 2026 programme

About Online Software AG 

Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 65,000 installations in 35 countries. With the software PRESTIGEenterprise the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.