Online Software AG brings cross-media customer approach and retail media automation to EuroShop 2026

Heidelberg, 03/02/2026 +++ Online Software AG, market leader for cross-media POS communication software, will once again be taking part in EuroShop - the world's largest and most important trade fair for the retail sector - in Düsseldorf in 2026. Visitors will find the company in Hall 6, Stand A28.

Special attention will be paid to the topic of retail media at the POS: at EuroShop, Online Software will present PRESTIGEenterprise, a marketing solution that turns programmatic retail media campaigns at the POS into a reliable revenue model for stationary retail for the first time. The innovative multi-SSP capability enables the parallel connection of digital POS media to several booking platforms and thus significantly broader marketing of the advertising inventory. Retailers retain full control over content and budgets, while brands benefit from simple booking processes and precise targeting directly at the touchpoint. One of the successful users of the SSP interface for retail media campaigns is a food retailer with over 7,000 screens in more than 4,000 shops, making it one of the largest retail media networks in Germany.

However, the focus will also be on the numerous functions of the successful PRESTIGEenterprise platform - software that enables retailers to efficiently manage their customer approach across all relevant media in stationary retail: digital screens and retail media channels, mobile applications, ESL as well as printed advertising material.

With PRESTIGEenterprise, retailers focus on automation and scaling: once set up, the software platform manages and controls campaigns, advertising content and output media centrally. Processes that used to require a lot of time and manual intervention now run automatically and across all media. By connecting to POS data, performance can be measured in real time - for better decisions and measurably more sales on site.

Visitors to EuroShop 2026 will experience live how PRESTIGEenterprise automates processes and taps into retail media potential. Online Software AG will be available for live demos, technical discussions and practical examples during the trade fair

More about EuroShop 2026

About Online Software AG 

Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 65,000 installations in 35 countries. With the software PRESTIGEenterprise the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.