PRESTIGEenterprise's multi-SSP capability finally turns Retail Media into a revenue guarantor for brick-and-mortar retailers

For the first time, the latest version of the PRESTIGEenterprise marketing solution for bricks-and-mortar retailers makes it possible to realise direct revenue through the display of a wide range of marketing campaigns on digital POS media.

Heidelberg, 15 September 2025 +++ The first-ever connection of digital POS media in retail to various booking platforms, the innovative multi-SSP capability, enables retailers to connect their advertising inventory to various booking platforms simultaneously. The resulting breadth of booking advertising partners enables optimal marketing of the retailer's own advertising infrastructure.

Integration into various supply-side platforms such as Framen or the One Tech Group's SSP1 enables optimal connection to programmatic advertising ecosystems. In future, retail companies will not only be able to use their in-store screens for their own content, but also flexibly release them for campaigns booked by the industry - while at the same time retaining full control over playout in their own market.

The result: additional sales through retail media bookings - without compromising on your own communication.

„With the multi-SSP capability of PRESTIGEenterprise, we are creating the perfect balance for retailers: maximum flexibility, full control and additional sales potential through integration into programmatic retail media campaigns and are consistently pursuing the path of connecting our customers“ advertising infrastructure to all important SSPs," explains Jürgen Berens von Rautenfeld, CEO of Online Software AG.

For Martin Liebetrau, Managing Director of retail media network marketer BrandLogistics.NET, the interface was an important investment in the future. „As the owner of the SSP1 interface, we ensure the operation and take care of the creation and ongoing maintenance of the inventories - so that retailers have as little effort as possible. With PRESTIGEenterprise as signage software and our interface, retailers are immediately retail media-ready. At the same time, we invest in further SSP connections to open up additional booking options and also provide support with marketing to endemic and non-endemic advertisers if required - according to the retailer's specifications, at the right time, in the right place, with the right content.“

„We see the combination of PRESTIGEenterprise, as one of the leading digital signage solutions, and the connection to our platform as a decisive step for brick-and-mortar retailers to implement their in-store retail media strategies. Retailers benefit in two ways: they retain full control over their space and at the same time create the prerequisites for controlling any advertising bookings and generating additional advertising revenue,“ adds Daniel Siegmund, Managing Director of One Tech Group GmbH.

From IO-based to programmatic

Until now, advertising bookings at the POS were predominantly IO-based: Running times, budgets and content were agreed manually - predictable but rigid. The new interface to the One Tech Group's supply-side platform brings the programmatic approach to retail via SSP1: advertising space is booked, optimised and displayed automatically, based on data and in real time. This benefits not only large brands, but also smaller campaigns and networks, which gain access to targeted customer communication at the POS.

About Online Software AG 

Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 65,000 installations in 35 countries. With the software PRESTIGEenterprise the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.