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Instore TV - digital customer approach for more sales
Successful digital communication at the POS
Retail studies have shown that 14 per cent more sales are possible through the use of images on posters alone and even 21 per cent more sales through brand animation and videos in the form of in-store TV, i.e. on flat screens. The possible uses of in-store TV are manifold.
Whether behind the cheese counter, at the checkout or in the changing room area, at Instore TV three things count:
- The right placement in a waiting area
- The contents
- The topicality of the content
Modern TV solutions for effective infotainment
Instore TV should be recognised by the customer as pleasant conversation with that special touch - only then will they receive the advertising messages from digital signage systems and subconsciously have a positive attitude towards them.
Intuitive handling for in-store TV
The PRESTIGEenterprise digital signage software supports you in the creation and distribution of your in-store TV programme on the displays or video wall with simple tools and intuitive handling. This is the only way to ensure that the latest changes are quickly Instore TV digitally so that the in-store TV programme is always up to date and interesting.
Support your sales with emotionally appealing advertising spots on screens that are shown in close proximity to the advertised product. For example, inform your customers about your wine range with a display built into the wine rack or give them the latest make-up tips with the right product recommendation in the cosmetics area.
3D visualisations are suitable for innovative products that still need to be "explained" in terms of how they work, making it easier for customers to access them.
Your advantages with Instore TV
A major advantage of using in-store TV is that the content can be changed every second and the advertising messages and offers are therefore always up to date and tailored to the customer. In the morning, when more housewives and househusbands are shopping, you can show different content than after work, when mainly singles and DINKS (Double Income No Kids) are out and about in the same shop.
The multiple use of digital posters and the simple and quick changes on dozens of screens in real time offer cost savings that should not be underestimated, and all this with easy navigation. The PRESTIGEenterprise digital signage software also works with article data and can be connected to merchandise management systems and marketing databases. As a result, many processes are automated and optimised in the best possible way. The result is time savings and error minimisation that should not be underestimated.
See for yourself:
- the professional presentation system that effectively stages every product (requiring explanation) and attracts the attention of your customers
- the resource-saving creation of highly topical, target group-specific advertising content, customised and with an individual customer approach
- the almost infinite application possibilities of in-store TVs
- the intuitive handling for controlling the display on the displays or on the video wall
- the increased perception and reach of moving images among your customers
- the noticeable increase in sales thanks to a modern market presence
- of the customer-attracting shopping atmosphere through the modern visual marketing concept
- maximised loyalty to your company
- enhancing the image of your company
Enthusiastic customers
Our Digital signage software PRESTIGEenterprise offers the possibility to operate Instore TV in a network of several hundred presentation systems with individual programmes.
This means that, on the one hand, general content can be played on all displays throughout the network and, on the other hand, own programme content can be shown on selected digital screens, e.g. content tailored to the respective region.
To consciously absorb the Instore TV-content, the customer needs time and leisure to view it. The best place for instore installations is therefore in waiting areas. Whether in the checkout area, at fresh food and information counters, changing rooms, lifts or in shop windows - wherever customers have to wait, advertising messages can be vividly disseminated via in-store TV. A waiting customer is receptive, if not grateful, for a little distraction, entertainment and information.
Do you have any questions about our company and products? Please contact our service team by telephone hotline or e-mail and you will receive further information.
Digital marketing at the point of sale
They are also becoming increasingly popular in Germany: information terminals, digital advertising steles, multi-display solutions, outdoor video walls and other digital signage installations are now used in numerous areas and with different functions. From a marketing perspective, in-store TV is the ideal way to elegantly inform consumers at the point of sale, provide direct advice and make product recommendations with the aim of boosting purchase motivation with innovative marketing solutions.
Use digital media solutions at the POS to promote your products through targeted information and on-site advertising. Multichannel marketing to set the scene. Use a digital kiosk stele and sophisticated TV installations to subtly draw your customers' attention to suitable offers and attract attention with modern Multichannel Retailing We are making targeted contact with the various target groups throughout Germany.
The right address for modern marketing
Online Software AG is the perfect partner for in-store TV advertising. With our digital signage software, we are pioneers in the field of digital price communication in the form of multichannel POS Marketing . Take a look at our customer projects and references and request a non-binding consultation about the possibilities for your modern Instore TV-solution.
Increase your reach, customer loyalty and customer proximity with the mobile solutions of the PRESTIGEenterprise software and address your customers on their smartphones and tablets. Do you need support in creating effective advertising content for your TV installations? With our content service, we offer you programme content that is specially tailored to your customers, your product range and your brand presence. We will be happy to tell you how you can optimally coordinate in-store TV solutions, kiosk systems, digital posters and shelf communication as well as target group-specific content management and realise the best possible digital signage at the POS.
With PRESTIGEenterprise, you can boost your sales and stabilise your customer loyalty. Find out more about our Digital signage solutions .
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