Multichannel retail
present on every channel
Digital sales technology has found its way into the shop shelves at our stationary retail outlets. The question has long since no longer been “if” but “how” these digital components can see effective use in retail space.
The classic world of stationary retail is now facing a new challenge: multichannel retail. Online retail doesn’t just represent a continuously expanding form of competition; increasing numbers of online marketers are now opening new stores in towns and cities all over the world.
The development of multichannel retail is no short term trend, but is based on the knowledge that a considerable amount of potential turnover is to be found in linking the differing sales channels. “Multichannel retail” are the magic words for the retail of tomorrow. For this purpose, the shopping experience has to be reinterpreted. This is an area in which the PRESTIGEenterprise software for POS marketing can help you.