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Multichannel marketing
Multichannel for retail
Utilise the full potential
The term Multichannel marketing implies the use of several sales channels to address customers - with the aim of reaching different customer groups with different sales channels.
For retailers, multichannel marketing therefore means selling products and services via several stationary or non-stationary channels. These channels are interlinked with the aim of generating positive interactions for the entire company. Software that is easy to control and tailored to all desired channels is the basis for successful multichannel marketing. Take your business to the next level and impress your target groups with multi-channel solutions from a single source: With PRESTIGEenterprise
What are the goals of multichannel marketing?
Increase in sales
Addressing different customer groups
Acquisition of (new) customers
What is multichannel marketing?
Multichannel marketing (also known as multi-channel marketing, multi-channel strategy or multi-channel strategy) refers to a strategic approach used by retailers to address the target group via several channels simultaneously. Multichannel marketing involves strategic Measures for sales and communication equally. As part of the campaigns, potential consumers can use various channels to get in touch with the company, find out about the products or services on offer and ultimately finalise the purchase or book the service.
The parallel Communication and distribution channels used are used to display advertising and information or to offer products and services directly.
As a rule, the multi-channel strategy consists of Online and offline solutions and from Digital and print solutions. Consumers can choose the most convenient channel for them to contact the company. The multi-channel strategy thus fulfils consumers' current desire to become independent of predetermined contact channels. Companies are therefore handing over more control of the purchasing process to their target group.
Multi-channel strategy in retail: marketing on several channels in parallel
The simultaneous parallel use of different sales channels in multichannel marketing supports retailers in integrating new, innovative communication channels and thus promotes customer loyalty.
Today, two thirds of German consumers first gather information online before deciding to make a purchase - with the help of search engines, portals, product and price comparison sites and social media. Valuable customer potential that retailers are wasting on the Internet.
The multi-optional consumer demands a multi-channel marketing approach. This is the only way to successfully pick up the customer outside the stationary shop without barriers, accompany them into the shop and then actively address them in the store as part of multichannel marketing campaigns.
One software platform for many channels
Digital media are particularly suitable for communication in the branch, whether as a large-format screen with and video wall or in the form of mobile devices such as smartphones and tablets. These allow the content of different channels to be perfectly dovetailed, as customers today do not use the channels alternatively, but in parallel.
With a The PRESTIGEenterprise software platform, for example, allows campaigns from the Internet and TV to be picked up and further advertised at the point of sale using defined automated mechanisms.
It could also be used to synchronise sales-relevant and supporting images and prices with the online shop. The management of sales channels and branches can be conveniently controlled via this one system.
With PRESTIGEenterprise, you can boost your sales and stabilise your customer loyalty. Find out more about our .
The advantages of multi-channel marketing
Addressing customers at different points of contact and drawing their attention to your company, offers and services improves product and brand recognition and thus boosts sales. In addition, customer information can be collected in the various sales channels and exchanged between them.
This allows you to get to know your customers better, advertise to specific target groups and customise your product range. The increased customer focus leads to an increase in customer satisfaction. A presence on various channels has a positive impact on brand awareness, purchase and repurchase frequency and therefore on sales.
Software solution for multichannel marketing
In order to meet the increased requirements, professional software for planning, controlling and distributing marketing campaigns to the various media and for content support is indispensable.
The PRESTIGEenterprise software platform supports your on digital and printed media at the POS as well as on mobile output media. It gives stationary retailers the opportunity to professionally connect the online and real worlds and specialises in the daily work requirements of retail.
Do you have any questions?
If you have any questions about the possible applications in your company, we will be happy to advise you on our free infoline: +49 800 / 000 99 88. We look forward to your call!
Using mobile solutions for multichannel marketing
As more and more people use the internet via their mobile devices, the importance of mobile communication is also increasing. Investments in mobile multi-channel marketing solutions and tools such as apps are rising sharply.
The mobile market plays an important role in a multichannel marketing solution - especially for retail companies. Consumer behaviour in society is changing, and app and tablet solutions are finding their way into multichannel marketing accordingly. The unbeatable advantage of this channel is that consumers always have it with them and can be reached via different channels.
Typical sales and communication channels
Intercepting customers via several sales and communication channels generally guarantees you as a company a greater sales opportunity than using just one channel.
The term multichannel marketing encompasses numerous communication channel options, including
Over-the-counter retail with personalised advice and a haptic shopping experience
Classic mail order business with telephone orders
Online shop with order via web form
Mobile shopping apps
Social media marketing via blog, YouTube, Facebook, Instagram, Twitter & Co
Interlocking of the individual channels
Good management of the interaction between the individual channels is very important when it comes to multi-channel marketing. At best, contact with the customer should never be broken off. Customers can be informed about interesting articles and new topics via an e-mail newsletter and your own app and are led back to your website via suitable links.
To the Multichannel marketing approach includes constant support with good service. This turns your customers into long-term business partners. With PRESTIGEenterprise, we offer you the ideal multichannel marketing solution for your company! Contact us directly for your customised offer.
Concrete multichannel examples
Wonderful examples of a successful combination of online and offline offers are, for example, bonus campaigns that apply online and in-store. Goods ordered online via e-commerce systems that can be delivered free of charge to a shop and collected there (Click & Collect) or - in the opposite case - goods ordered in the online shop that can be returned via a shop also represent an ideal multichannel unit.
Another popular customer service feature is the product information in the online shop about which shop has the desired item in stock, so that customers can decide for themselves whether they want to have the goods delivered or view them in the nearest shop.
For the customer, the close integration of the various sales channels in the Multichannel marketing better convenience and greater ease of consultation and shopping. Would you also like to get started with multichannel marketing? Contact us directly via the contact form and receive your personalised offer.
