Since the number of people accessing the Internet via mobile devices is always increasing, mobile communications is also gaining more of an importance. The investment in Multi Channel Marketing tools, such as Apps, is rising substantially.
The mobile market plays an important role in a Multichannel Marketing solution – especially for retail organisations. The consumer behavior of society is changing. App and tablet solutions are appropriately finding their way into Multichannel Marketing.
Typical sales and communications channels
Capturing customers via many sales and communications channels generally guarantees you as a company greater sales opportunity than when you reduce yourself to only one channel.
The term Multichannel Marketing encompasses numerous communication channel possibilities including:
- Stationary retail with personal counselling and tactile shopping experience
- Classical mail order retail with telephone orders
- Online shop with orders via web forms
- Mobile shopping apps
- Social media marketing via Blog, Youtube, Facebook, Instagram, Twitter & Co
Once the product data is available, it can be used across all channels. PRESTIGEenterprise offers interfaces to all popular merchandise management systems and marketing databases, and can generate digital posters, animations or analog posters that radiate with the perfect corporate design, with the existing data pool via simple templates.
Interlocking of the individual channels
Proper management of the interaction of the individual channels is very important for the topic Multi Channel Marketing. The contact to the customer should at best never be broken. The customer can be informed of interesting products and new topics via an email newsletter and one’s own app, and will be led back to your website through appropriate links.
Constant support with excellent service belongs to the Mulitchannel Marketing approach. This turns you customers into continuous business partners. With PRESTIGEenterprise we ofer you the ideal Multichannel Marketing solution for your organisation. Contact us directly for your individual offer.