Staff TV: The noticeboard in the digital age

Staff TV (or Corporate TV) refers to an internal video format that provides employees with information and engages them via screens on the premises using moving images and sound. Unlike the Digital on-board, Whilst the former focuses primarily on factual text-based information and static content, employee TV places the emphasis on audiovisual presentation – with the aim of bringing the corporate culture to life and fostering emotional connection. In addition to conveying information, the focus is also on motivation, fostering a sense of identification with the company and promoting a consistent communication culture.

Functionality

Digital displays and centralised management software are required to run an in-store TV system. Modern platforms enable content to be planned, updated and managed across individual locations or entire branch networks.

Staff TV is often part of a comprehensive digital signage strategy. Companies use centralised software platforms to manage internal communications, digital noticeboards, information screens and other screen-based applications across multiple sites. Solutions such as PRESTIGEenterprise support this approach by enabling the centralised control and planning of content for different target groups within the organisation.

Typical content in the retail sector

The aim of an employee TV system is to convey information in an engaging and easily understandable way. In addition to traditional company news, it can also feature videos, images, success stories, training content or current campaigns. This often allows information to be conveyed more quickly and in a way that grabs people’s attention more effectively than via email or printed notices.

Distinction from the digital dashboard

Both systems use the same technical infrastructure – screen, player and CMS – and are often run on the same devices. The key difference lies in the content and the intended purpose of the communication:

Characteristic	Digital dashboard	Staff TV
Contents	Text, images, tables	Video, animation, sound
Objective	Find out more	Identify, motivate
Production	Minimal effort	Medium to high effort
Actuality	Very high (real-time)	Short (production lead time)
Effect	Rational, functional	Emotional, culturally influential

In practice, both formats are frequently combined: A screen alternates between displaying rota information from the Digital Cockpit and short video clips, in the style of an in-house staff TV channel.

Relevance for the retail sector

Staff TV is particularly well suited to retail companies with multiple branches that wish to foster a consistent corporate culture across all their sites. As the production of video content requires a certain amount of effort, this format is particularly worthwhile when content is created centrally and broadcast to many screens simultaneously. Software providers specialising in the retail sector enable the seamless management of both formats – digital signage and staff TV – within a single system.