Unique AI-based advertising solution for retail companies presented in the new Retail+ DUS showroom

Düsseldorf/Heidelberg, 3 June 2025 +++ For the first time, Online Software AG is presenting an advertising system for retail companies based entirely on AI technologies in the new Retail+ DUS e. V. showroom. The interactive campaign manager creates advertising in stationary retail outlets simply, quickly and in a customer-specific manner and enables it to be displayed directly at the shelf. Unique and created entirely with the help of extensive AI language models. The Retail+ DUS showroom in Düsseldorf, which was officially opened in March 2025, is a pioneering location for knowledge transfer and innovation in retail. It will host events, workshops and lectures on the latest technologies and trends in retail.

The showroom aims to make bricks-and-mortar retail and system catering fit for the future. As a centre for innovation and knowledge exchange, the showroom offers an ideal platform for retailers who want to find out about new digital solutions and business models. The opening of the showroom underlines the importance of digitalisation for the retail sector and offers a place where retailers can directly experience and test the latest technologies. Retail+ DUS e.V. also offers space for events and practice-orientated workshops.

Part of the showroom is the presentation of the AI-based campaign manager from Online Software AG, Heidelberg. This powerful AI tool provides retailers with valuable support in designing their advertising campaigns. The system acts as both a fact-based assistant and a creative partner and automatically suggests thematically optimised advertising campaigns for the shop, creates them and plays them out on appropriate displays. The campaigns are created based on local influences and current offers and combine external data such as weather information with historical sales data. In this way, retailers can not only simplify their advertising planning, but also organise it more creatively and efficiently.

„Online Software AG's AI-based system from our PRESTIGEenterprise software platform family simplifies advertising planning while increasing its efficiency and creativity. Our showcase in the Retail+ DUS showroom offers the perfect setting to experience this technology live and to show visitors how digitalisation can be driven forward in stationary retail to address customers directly,“ explains Jürgen Berens von Rautenfeld, CEO of Online Software AG.

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About Online Software AG

Development of solutions for international wholesale and retail. The medium-sized company based in Heidelberg has been supporting retailers with software solutions for professional store advertising for over 25 years and is the market leader in the field of cross-media in-store communication and sales promotion with more than 65,000 installations in 35 countries. With the PRESTIGEenterprise software, the online software offers a communication platform for addressing customers at the POS that includes both traditional media and digital output media.