The retail sector has changed steadily in recent years as a result of digitalisation. The increasing use of digital technologies on the shop floor is changing the shopping experience. In this way, smart tech is opening up new opportunities and ways of communicating with customers for the sector. In particular, the sometimes radical impact of the COVID-19 pandemic (coronavirus) on bricks-and-mortar retail has given digitalisation in Germany a significant boost and irrevocably changed the world of retail. We present the Technology trends 2022 which will continue to gain in importance for the retail trade and how you can map retail trends with PRESTIGEenterprise.
Connected retail - the customer takes centre stage
Combining the physical point of sale offered by bricks-and-mortar retail with digital technologies improves the customer experience by complementing various offers and comprehensive information. This technology trend turns shopping into an experience. Offline and online media offer a wide range of opportunities and possibilities and can therefore complement each other perfectly. For example, a customer can scan the barcode of a product in the store to digitally display additional product information such as ingredients and allergens and be inspired by matching recipes or wines. In addition to targeted product recommendations, customers can also be made aware of promotions and offers to encourage additional purchases.
With the PRESTIGEenterprise retailer app, you can extend your service to your customers' smartphones. From one VuMA Touchpoints study shows that almost 90% of the German population already owned a smartphone in 2021. The combination of shopping via e-commerce with personal advice on site as a technology trend is a win-win situation for your company. So use the smart communication tool for customer loyalty that your customers always carry with them in their everyday lives and offer your customers more - more advice, more information, more service. Additional digital information that can be called up at any time has a sales-promoting effect and with practical information, tips and offers, you become your customers' constant companion.
Discover the versatile possibilities of the PRESTIGEenterprise dealer app
Advertise on all channels with omnichannelling
A growing technology trend that will continue to establish itself in retail in 2022 is working with omnichannel strategies. This means that all advertising communication at the point of sale is harmonised and systematically linked with one another across a wide range of communication channels. Print, digital or mobile devices, the possible uses of the PRESTIGEenterprise content management software in POS communication are virtually unlimited and can serve all output media in your shops:
- Printing solutions from labels to posters
- Digital signage solutions such as in-store TV
- Electronic Shelf Label (ESL)
- Kiosk systems and information terminals
- Display scales & cash registers
- Mobile solutions for smartphones and tablets
- Voice solutions
This technology trend thinks of everything: for example, use smart gadgets and artificial intelligence to guide customers to products that are of interest to them as they make their way to bricks-and-mortar stores. In-store information terminals and customised advertisements improve the customer experience. Fast, contactless payment options at the checkout or online round off the experience.
Solutions at the POS with PRESTIGEenterprise
Mobile advertising tax - location-independent working
Corona has made mobile working even more important. The trend is towards location-independent working and the option of working from home or on the move is becoming increasingly attractive. Mobile working is also becoming more important in the retail sector. Retailers can therefore be more flexible and act faster. This saves them additional travelling, a lot of time and therefore also costs.
The PRESTIGEenterprise Mobile Browser supports you in your mobile advertising planning and management. It gives you quick and easy access to PRESTIGEenterprise via mobile input devices such as smartphones, MDEs or tablets. In this way, you can control your entire advertising communication, adjust prices on digital screens and place print orders from anywhere. Whether e-commerce or stationary retail: mobile devices ensure the ideal networking of your communication in real time.
Functions and possible applications of the PRESTIGEenterprise Mobile Browsers
Always keep an eye on the numbers with analytics
Big data is a technology trend that has been influencing advertising campaigns in online shopping and e-commerce for several years, but it is also becoming increasingly important in bricks-and-mortar retail. Figures and data form the basis for measuring the efficiency of advertising activities. Monitoring how often which advert was shown at which point of sale and what impact it had on sales forms the basis for improving advertising planning as well as the advertising impact of campaigns.
PRESTIGEenterprise gives you the opportunity to control the success of price and advertising communication at the point of sale with the advertising success control function and provides you with all the data you need for this.
Livestreaming - transparency in retail
Consumers in Germany are demanding more transparency from retailers on issues such as ingredients, origin and production conditions. Animal products in particular are an emotionally charged topic and are a constant source of discussion in everyday life.
Tierwohl.tv is a PRESTIGEenterprise-based platform for farmers and retailers that enables the digital transmission of a live video from the barn to the screens in the retailer's shop. This gives consumers in the food market an honest view of the husbandry conditions and living conditions of the animals whose meat they want to buy and whose eggs they want to eat. Following this technological trend, retailers and farmers are promoting their own transparency and customer trust.
Animalwelfare.tv in trade
With PRESTIGEenterprise you are ready for the tech trends of 2022!
The diversity of the multi-award-winning PRESTIGEenterprise software makes your company ready for the future. Technology trends in retail of tomorrow. What are you waiting for? Get to know the right solutions for your individual requirements. We look forward to receiving your enquiry and will be happy to advise you in detail about our products!