Category: Blog

Of all sensory impressions, people perceive visual impressions most strongly. They react to them more or less intensely and remember them very well. In the spectrum of visual impressions

We come across a wide variety of digital displays and signage around the world every day. In shopping centres, in public authorities, at airports, on public transport, in supermarkets, at trade fairs or at highly frequented urban hubs. The

Together with shopfitting specialist Wanzel and digital signage expert Online Software, Bosch has developed a new shop-in-shop concept that includes digital elements that invite interaction and

70 per cent of all purchasing decisions are made at the POS. For the potential buyer to notice a particular product, it must be more eye-catching than all other products. One possibility: the use of digital

Especially after the revelations of recent months, triggered by the high infection rates among employees in German slaughterhouses, more and more consumers are concerned about the origin of the food they eat every day,

The digital signage stele or digital advertising stele essentially determines the modern appearance of stationary retail, public institutions, trade fairs, banks and hotels. Where bulky poster displays and ceiling posters used to determine the information strategy, digital signage stele

Today, modern events run on two tracks: analogue and digital. Ideally, visitors to trade fairs and conferences will be provided with their own event app, which they can use to navigate around the event site, make new contacts and find new people.

Conferences and congresses are a key tool for exchanging experiences, sharing knowledge and networking. However, face-to-face events are not possible in times of corona and a full return to the office is not possible.

The dlv expert committee "Digitalisation at the POS" of the Netzwerk Ladenbau, in which Online Software is also involved, has published a guide to digitalisation for retailers and shopfitters.

ZZF Forum 2020: The pet industry on the way to digitalisation