Successful launch of the national merchandise management solution LUNAR with connection to the central web-based software solution PRESTIGEenterprise from Online Software AG for the management of shelf labels.
Weinheim, 18 December 2017 +++ With the conversion of the a&b Centre in Neumünster in October, EDEKA Handelsgesellschaft Nord gave the go-ahead for the connection to LUNAR, the SAP-based merchandise management solution of the EDEKA Group. This was the first EDEKA Nord store to go online with company-wide master data management, including an interface to the PRESTIGEenterprise communication platform, which supports POS advertising for printed and digital media. In a first step, the shelf labels are printed in the Neumünster store via the LUNAR interface to PRESTIGEenterprise. The next step is to distribute the advertising messages to digital media, such as screens and scales with customer-facing screens. PRESTIGEenterprise makes it very easy to plan, distribute and, if necessary, quickly update the weekly offers as well as appealing food motifs and videos to suit the respective department.
EDEKA Handelsgesellschaft Nord mbH has been using PRESTIGE software for its poster printing for many years. Following the switch to the PRESTIGEenterprise communication platform and the expansion of POS communication to digital media, the LUNAR merchandise management system has now also been provided with an interface to PRESTIGEenterprise in order to generate the best possible process optimisation.
"We have had excellent experiences with poster and label printing with PRESTIGE and appreciate the practicality that the programme offers us as well as the consistency of the online software. On this basis, we opted for the web-based PRESTIGEenterprise solution as a holistic solution for EDEKA Nord," summarises Michael Homburg, Head of IT & IT Organisation at EDEKA Gesellschaft Nord, and Kai Schumann, project manager for the implementation of PRESTIGEenterprise solutions in the stores, adds "By using digital media in our stores, we are taking our POS communication to a new level and equipping the stores for the requirements of our customers in the future. For this reason, a connection to our central IT system was particularly important to us. A high degree of automation in the import to the "screens" as well as the flexibility of the retailer are our main focus. We are committed to a long-term partnership with the online software and look forward to new opportunities with digital price and advertising communication in our stores."
Since November, EDEKA Cohrt in Norderstedt, one of the independent merchants of EDEKA Handelsgesellschaft Nord, has been able to utilise the advantages of PRESTIGEenterprise via LUNAR for the first time.
The first independent retailers of EDEKA Handelsgesellschaft Nord, such as the family business Meibohm, are already making intensive use of PRESTIGEenterprise, both for printed and digital customer communication. Here, all stores are equipped with large-format screens and scales with customer-facing screens at the fresh food counters. The PRESTIGEenterprise software platform is also used here for the comprehensive planning, management and distribution of digital advertising content to the screens of the various locations and departments. In particular, the centralised provision of ready-made content for the screens and scales by EDEKA Handelsgesellschaft Nord makes work much easier for many retailers. In addition, each retailer has the option of adapting the themes regionally and adding their own individual themes, e.g. to emphasise regionality with local offers, communicate special services and information or advertise their own events.
On the basis of modern and efficient IT support from LUNAR, the EDEKA Group wants to pave the way for further growth and success in the retail sector. Addressing customers digitally at the POS and communicating advertising messages digitally is an integral part of this and is performed perfectly and reliably with the support of the PRESTIGEenterprise software platform.
About Online Software AG
Online Software AG is an innovative software company specialising in the development of solutions for the international wholesale and retail trade. The medium-sized company based in Weinheim an der Bergstraße has been supporting retailers for over 25 years with software solutions for professional in-store advertising and, with more than 35,000 installations in 35 countries, is the market leader in the field of cross-media in-store communication and sales promotion. With the PRESTIGEenterprise software, the online software offers a communication platform for addressing customers at the point of sale that includes both traditional media and digital output media. The award-winning software thus forms the perfect basis for holistic communication concepts, integrating posters and labels as well as large-format screens, video walls, checkout and scale screens, kiosk systems, digital shelves and electronic shelf labels (ESL) through to mobile devices such as smartphones, tablets and MDEs.
Further information:
Online Software AG
Bergstrasse 31
69469 Weinheim, Germany
info@online-software-ag.de
www.online-software-ag.com
Sandy Heinzmann
Manager Marketing & Communication
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de