POS media

POS media (Point-of-sale media are communication tools that are used at the point of sale to support and influence the purchasing process. They include both digital and printed formats such as digital displays, posters, electronic price labels (ESL) and flyers. The aim of POS media is to inform, attract customers' attention, guide their purchasing decisions and improve the customer experience. They play a crucial role in POS marketing by advertising products in a targeted manner, conveying brand messages and emphasising special offers. They also fulfil legal requirements with regard to product information.

Depending on the industry, the change cycles of the article data on the POS media vary, which are necessary due to time-limited offers on the one hand and product changes on the other. The software solution PRESTIGEenterprise from Online Software AG enables retailers to create their POS media largely automatically, manage them centrally and send them to the appropriate POS media - both digital and printed media. Using interfaces to the relevant merchandise management systems and marketing databases, all relevant article data for the products can be automatically inserted into standardised templates across all stores. The finished digital content is then distributed in so-called playlists to digital output media at the POS or sent to the shop's printers for printing. This enables companies to automate advertising measures, optimise the use of resources and ensure a consistent customer approach across all POS channels.