Digital signage: Instore TV in the checkout area, video wall, monitor sword, digital information pillar
Branches: 480
Partner: NEXGEN smart instore
Flat screens in the checkout area are part of the modern image of every Depot store. Three screens at the back of each checkout wall provide information about new products in the range, special promotions, vouchers, payback cards, vacancies and services such as packaging returns. The decision in favour of the PRESTIGEenterprise software meant that the rapid expansion of the company with a rapidly growing number of shops could be easily mapped.
Depot also uses screens as a modern shopfitting element in larger shops. For example, in the Munich flagship store, where a total of 15 screens were installed. Here, two video walls in the entrance area with the latest furnishing examples draw customers into the store and there is a video wall with floor information on the staircase landing. In Essen, customers will find a ten metre high, free-standing monitor tower over three floors, which guides them to the product range on each floor.
Huge digital windows await customers in Reutlingen, where the windows along the escalators have been replaced by screens. The 26 screens installed in the mullion frames are a real eye-catcher and achieve a high visual reach of the advertising messages due to their size alone.
The content on all monitors is planned, managed and distributed centrally by the Gries Deco Company marketing department. PRESTIGEenterprise can be used to precisely control all campaigns on each individual screen in each shop.
With PRESTIGEenterprise, you can boost your sales and stabilise your customer loyalty. Find out more about our Digital signage solutions . Solutions.
PRESTIGE provides us with user-friendly software "Made in Germany" that has convinced us with its high potential, innovative functions and long-term development strategy.
André Rüd
IT project manager
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