HIT Dohle Trading Group

The Dohle Retail Group uses the PRESTIGEenterprise software platform to address customers in its shops, both for its printed products, posters and labels in various formats and for managing digital media. Since 2012, all fresh food counters have been equipped with large-format screens and dual-screen scales, which now provide information about product ranges, promotions and new products, as well as news, weather, sport and culture at selected locations.

Screens were also installed in the reverse vending area with great success, which not only show an entertaining programme but also provide operating instructions. Since then, there has been a massive reduction in complaints at the reverse vending machine.

PRESTIGEenterprise acts as a central content management system in which the advertising messages are planned both in terms of content and timing and distributed to the various output media in the shops. However, the advertising department can also provide each individual HIT store with customised information and add regional offers to the general playlist or only show certain content on selected screens.

With PRESTIGEenterprise, you can boost your sales and stabilise your customer loyalty. Find out more about our Digital signage solutions .