Netto brand discount
Solutions
Digital signage: in-store TV, retail media
Print: Multi-format printing
Branches: Over 4,000
Partner: One Tech Group / MoM
The connection of 4,400 Netto shops to the SSP1 marketing platform via the PRESTIGEenterprise software creates one of the largest retail media networks in Germany. For the first time, marketers can now book their advertising programmatically and comprehensively at the point of sale at Netto Marken-Discount.
Netto is making its digital instore areas available for this - screens in the checkout zones and steles in the entrance area - but retains responsibility for the content. The discounter can continue to broadcast its own advertising messages and also authorise campaigns from industry partners.
The interaction between PRESTIGEenterprise and SSP1 opens up standardised processes, data-driven display and transparent reporting. With PRESTIGEenterprise, Online Software provides Netto with the standard platform for digital in-store communication - from screens and electronic shelf labels to interactive kiosk systems. The platform provider, One Tech Group, supplies the programmatic infrastructure with SSP1. Marketing of Moments (MoM) is responsible for marketing, campaign management and reporting for the industry partners.
Campaigns by both endemic and non-endemic advertisers reach a good 25 per cent of the German population at a relevant moment for Netto Marken-Discount.
Advantages at a glance:
- Programmatic booking of instore spaces
- Flexible combination of self-promotion and industry campaigns
- Reach of 21.5 million customer contacts per week
- Standardised processes and fast campaign planning
- Digital reporting on target groups, sales and impact
About Netto Marken-Discount
With around 4,400 shops, over 88,500 employees, 21.5 million customers a week and a turnover of 17.6 billion euros, Netto Marken-Discount is one of the leading companies in the food retail sector in Germany. With around 5,000 items and a focus on fresh products, Netto has the largest food selection in the discount landscape. Netto is a PAYBACK partner: Points can be collected in all Netto shops, in the Netto online shop and at netto-reisen.de. Taking responsibility is part of Netto's corporate culture - the retail company focuses on four main areas: Community and social commitment, fair co-operation, careful use of resources and aligning the purchasing strategy with sustainability aspects. Netto is a partner of WWF Germany.
Every week, 21.5 million people shop in our 4,400 shops across Germany. By opening up our digital advertising space to new sectors, we are creating attractive opportunities for brands to have a high-reach and eye-catching presence directly in the shopping environment.
Christina Stylianou
Head of Corporate Communications at Netto Marken-Discount