Win through strategic point of sale marketing
People often rush through shops and supermarkets in search of the goods on their shopping list as if they were wearing blinkers. If you want to grab your customers' attention at the point of sale, you should focus on the right strategy for your set.
With the right POS marketing mix, you have the opportunity to pick up potential customers directly at the point of sale and encourage a positive purchase decision. Modern technologies, such as in-store TV and other should be taken into account as well as the classic customer approach through poster printing.
Do you have questions about our POS marketing software solutions and possible areas of application in your company? We will be happy to advise you by telephone on +49 6221 40508-0. We look forward to your call!
The right strategy for POS marketing: our ideas and solutions
Tailored to the individual target groups, you can particularly promote impulse purchases through personalised marketing at the point of sale, for example. With the right POS marketing strategy, direct contact with the goods, which enables a haptic shopping experience, is more likely to result in a purchase than an uncontrolled shopping experience.
All POS marketing measures have the idea and the goal of increasing sales figures and promoting brand loyalty or store loyalty. Modern POS marketing integrates all available communication tools and also creates added value for consumers. With PRESTIGEenterprise, you have the right software at your side.
Use the shopping experience as marketing
Successful arouses the consumer's interest during the shopping trip and entices him to linger longer with the aim of convincing him to decide to buy this product and other additional products directly at the point of sale. Use your shop as a shop window!
Due to the oversupply of our time, it is no longer enough to offer an attractive product at a fair price to convince the customer to buy. starts at precisely this point and endeavours to offer customers an emotional shopping experience with a wide range of measures. Today, product worlds have to be staged in order to attract the consumer's attention.
P.O.S. Marketing: Pick up the customer at the point of sale
The ideal place to address customers is where the consumer is offered the product directly for purchase, at the point of sale. Consumer surveys have shown that customers are primarily drawn to bricks-and-mortar stores because they can touch and feel the products there. They are also attracted by the immediate availability of the goods, which can be taken away and used straight away - ideal for .
The advertising messages of the directly affect consumers at the point of sale and can trigger an immediate purchase decision. After all, 70 per cent of all purchase decisions are made in-store - the best starting point for POS marketing (P.O.S. marketing).
Online purchases mean that customers are used to an extensive range and in-depth information. Access to detailed product information directly in-store, such as origin, production and composition, is therefore becoming increasingly important in POS marketing.
This additional information should be available on touch screens at all times, both for sales staff and for inquisitive customers. These can take the form of mobile devices or digital shelves, steles, checkout or scale screens.
Do you have any questions?
If you have any questions about the possible applications in your company, we will be happy to advise you at our free infoline: +49 6221 40508-0.
We look forward to your call!
Inspire your customers
Through successful shopping becomes an experience for the customer. An eye-catching product presentation design perfectly showcases the brand and product. A customised programme also creates a practical link to the product. In addition to product recommendations, the programme can also be used to communicate advice on the storage and care of products and ideas for possible uses, e.g. recipes in food retail.
A digital recipe finder that suggests great ideas on how to creatively combine certain products into a delicious recipe, for example, is an excellent way to describe certain products in practice. The ingredients are available on site and the tedious decision of "what to cook tonight" is taken away from the customer.
Good point of sale marketing as a supplement to sales therefore addresses the consumer in two ways: On the one hand, customers who enter your sales area without a specific intention to buy are attracted by intelligent encourages spontaneous purchases. On the other hand, it encourages repeat purchases of products.
PRESTIGEenterprise for successful POS marketing
The most important instruments of the However, the most important elements are still the labelling of offers and advertising on posters, ceiling and gondola head hangers, shelf stoppers and, last but not least, on shelf labels.
However, with the increasing digitalisation of our society, printed media are increasingly being supplemented by digital media. The newer advertising tools of the These include LCD or plasma screens, which can be used as individual screens, touchscreens in information terminals, customer displays at scales and checkouts and even highly emotional video walls. You can use these communication channels not only to provide your customers with relevant news but also to engage in emotional storytelling.
Imagine the following situation: In the supermarket, there is a small crowd of people around an information pillar offering a dog food quiz. Who wouldn't want to know which dog food is best for their pet? Appropriate infotainment is an excellent way of raising awareness of the new dog food product.
Professional infotainment requires a well thought-out concept, which also includes technical components. Behind entertainment-orientated media lies sophisticated technology with hardware, network connections and content management software. which provides templates for multi-format printing at the POS as well as a programme manager for digital in-store media.
With PRESTIGEenterprise, you can boost your sales and stabilise your customer loyalty. Find out more about our which will help you perfectly to realise all your sales and marketing ideas!
Win through strategic point of sale marketing
For many customers, the purchase decision is only made directly in the shop. Regardless of which business you operate in Germany or worldwide, the motto is: well thought-out pays off! Classic, low-cost advertising print and modern in-store TV can complement each other effectively to attract the customer's attention.
Although moving content is 5 times more effective than fixed advertising media such as posters, it cannot be used excessively, as the attention-grabbing effect diminishes with increasing numbers of posters. elements quickly cancels each other out and has the opposite effect. The targeted use of digital elements therefore requires a great deal of sensitivity and expertise.
The comprehensive PRESTIGEenterprise is the ideal all-round solution for in retail. From digital posters to highly emotional advertising spots, from individual large-format screens to screens at checkouts and scales, from small touch solutions to sophisticated kiosk solutions, PRESTIGEenterprise covers all digital output media and can also be used for multi-format printing of price tags, shelf labels and advertising posters.
The excellent PRESTIGEenterprise communication platform makes it easy for your company to present your goods in a standardised and appealing way in all shops.
Selling needs to be learnt: Digital success in the LEH
The digitalisation of our society also offers retailers new opportunities to address customers and encourage them to buy. However, the development towards digitalised advertising spaces is not new.
The retail sector was one of the first industries to be affected by digitalisation. With increasing sales in online retail, bricks-and-mortar retail is under massive pressure to change. New sales concepts and creative marketing ideas at the point of sale are being trialled, not always successfully.
The future in the is tending more and more towards applications that involve the Internet in the area of customer contact, because the digital future will particularly favour the through connectivity. If you want to continue to sell well in the future, you need to create corporate structures in good time that support the new technologies and promote modern solutions. The use of digital displays is just the first step here.
However, digitalisation demands a certain amount of knowledge about IT and technology from retailers in order to create the basis for productive and sensible use of the new possibilities. Simplify the coordination of your company's and use our universal software solution PRESTIGEenterprise.
Selling needs to be learnt: Digital success in the LEH
Whether print or digital - active and interesting marketing in your shop - at the point of sale - is fundamentally positive for your commercial success. This allows you to target your customers' buying motivation and focus on specific products through precise advertising.
From the entrance area to the checkout - the customer always wants to be up to date and well advised on their way through your point of sale and therefore unconsciously allows your POS marketing to be controlled. Using the PRESTIGEenterprise software platform enables you to control all on-site communication with just one piece of software.
Get in touch with our service team directly by phone or e-mail and let us advise you in detail and individually on how your business can sell more and better. We look forward to helping you with your sales promotion!
