METTLER TOLEDO, leading manufacturer of operating and self-service scales in the retail sector, presents the first talking scale for the fruit and vegetable sector in co-operation with Online Software AG
Giessen / Weinheim, 05 March 2020 +++ Scale specialist METTLER TOLEDO has developed an innovative self-service scale that recognises items with the help of AI (artificial intelligence)-supported image analysis and makes contact with customers at the POS using voice via an intuitive interface.
Based on AI-supported optical image recognition, the METTLER TOLEDO FreshWay family of scales identifies the product to be weighed fully automatically. The scale uses a modern voice input and output system to answer a wide range of questions about the product, such as its origin, ingredients or certifications (e.g. FairTrade), thereby increasing confidence in the food. Questions about allergens, product storage or recipe suggestions will also no longer go unanswered in future, giving consumers security and transparency.
The scale was developed in-house by METTLER TOLEDO, while the voice interface was developed by partner Online Software AG specifically to meet the needs of customers in the O&G sector. Via an additional interface to the PRESTIGEenterprise store advertising system, almost all answers can be displayed on a screen and, at the customer's request, printed out on the scale.
The advantages of such comprehensive, language-based information for the customer are obvious: comprehensive transparency in the food sector. Many consumers are quite prepared to spend more money on regional and organic food. Regional commitment on the part of both retailers and the food industry is recognised by customers and positively strengthens their image. The talking scales impressively demonstrate this to the customer for the product they have selected.
"Presented for the first time worldwide at EuroShop, there was a great deal of interest in this innovation, because anyone can ask questions about language - whether it's a playful schoolchild, a curious househusband looking for a recipe for the "vegetable of the week" or a senior citizen who is always open to new ideas." This intelligent application also makes it possible to give a hint when buying the leek vegetable to go with the veal chop at the fresh food counter, explains Hans Börner, Key Account Manager and Leader Indirect Channel - Business Area Retail, Region D-A-CH.
The artificial intelligence (AI) behind the language-based system is constantly learning. Potato, Grumbeere or Erdapfel - different regional terms for one and the same vegetable. Dialects and dialects can all be learnt by the AI behind the language-based system. The first pilot installations of this innovative application are already being planned.
Learn more: https://online-software-ag.com/de/sprechende-waage/
About METTLER TOLEDO
METTLER TOLEDO is a leading global manufacturer of precision instruments. The company is the world's largest manufacturer and supplier of weighing systems for laboratories, industry and the food trade. METTLER TOLEDO is also one of the top three suppliers of various complementary measurement technologies and a leading provider of systems for automated drug discovery and drug development. The company is also the world's largest manufacturer and supplier of metal detection systems for the manufacturing and packaging industries. Further information about METTLER TOLEDO solutions for the food retail industry can be found at www.mt.com/retail available.
About Online Software AG
Online Software AG is an innovative software company specialising in the development of solutions for the international wholesale and retail trade. The medium-sized company based in Weinheim an der Bergstraße has been supporting retailers for over 25 years with software solutions for professional in-store advertising and, with more than 35,000 installations in 35 countries, is the market leader in the field of cross-media in-store communication and sales promotion. With the software PRESTIGEenterprise the online software offers a communication platform for addressing customers at the POS, which includes classic media as well as digital output media.
Further information:
Mettler-Toledo GmbH
Ockerweg 3
35396 Giessen, Germany
inforetail.mtd@mt.com
www.mt.com
Martina Homscheid
Manager Marketing & Communication Retail
T. +49 641 507-113
M. +49 172 6701667
martina.homscheid@mt.com
Further information:
Online Software AG
Bergstrasse 31
69469 Weinheim, Germany
info@online-software-ag.de
online-software-ag.com
Sandy Heinzmann
Manager Marketing & Communication
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de