Retail experts were particularly interested in POS digitalisation, automation and advertising success monitoring for promotions at the POS. More and more solutions are based on artificial intelligence in conjunction with voice assistants and robots.
Weinheim, 05 March 2018 +++ Under the motto "Excellence at the POS - Shine with impressive customer communication", Online Software presented a wide range of solutions for multimedia marketing at the POS at this year's EuroCIS. Together with solution partners Allgeier Enterprise Services, AOPEN, NEXGEN smart instore and Samsung Electronics, many new solutions and ideas for a perfect customer approach based on the market-leading PRESTIGEenterprise software were presented at the PRESTIGE Solution Campus.
There was particularly strong demand for solutions based on the combination of speech recognition and artificial intelligence that significantly improve customer service and reduce the workload of sales staff. However, the optimisation of advertising planning at the POS through the first real-time advertising success monitoring systems was also an important topic for many trade visitors.
"The maturity level of POS technologies has never been better and the many specific enquiries from trade visitors at the Online Software AG stand clearly showed that bricks-and-mortar retailers are ready to invest in future technologies this year," explains Jürgen Berens von Rautenfeld, CEO of Online Software AG. "Fast implementation and intuitive use by the shopper are the focus for all retailers," says Berens von Rautenfeld. This was also demonstrated by the great interest shown in the interactive showcase for the outdoor area, which was presented for the first time.
More about the solutions shown by Online Software AG
More about the solutions based on AI and voice assistance
About Online Software AG
Online Software AG is an innovative software company specialising in the development of solutions for the international wholesale and retail trade. The medium-sized company based in Weinheim an der Bergstraße has been supporting retailers for over 25 years with software solutions for professional in-store advertising and, with more than 35,000 installations in 35 countries, is the market leader in the field of cross-media in-store communication and sales promotion. With the PRESTIGEenterprise software, the online software offers a communication platform for addressing customers at the point of sale that includes both traditional media and digital output media. The award-winning software thus forms the perfect basis for holistic communication concepts, integrating posters and labels as well as large-format screens, video walls, checkout and scale screens, kiosk systems, digital shelves and electronic shelf labels (ESL) through to mobile devices such as smartphones, tablets and MDEs. Find out more about our Digital signage software experience.
Further information:
Online Software AG
Bergstrasse 31
69469 Weinheim, Germany
info@online-software-ag.de
www.online-software-ag.com
Sandy Heinzmann
Manager Marketing & Communication
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de