Miniature IoT store demonstrates the potential of the Internet of Things for retail live - SAP HANA based with data-based promotion and face tracking advertising.
Weinheim, 28 January 2017 +++ The "Internet of Things" is designed to support people in their activities imperceptibly, without distracting them or even attracting attention. The intelligent networking of devices and machines via the internet will significantly change the way we live and work in the future. The increasing digitalisation of retail shops and the possibility of networking objects with each other and with the user also offer huge innovation potential with great added value for the retail sector. PRESTIGE Solution Partner Allgeier Enterprise Services AG, in collaboration with Online Software AG, has built a miniature supermarket in which some particularly promising solutions are presented in a clear and easy-to-understand way.
The miniature model supermarket, or "IoT Store" for short, is based on an SAP HANA system and demonstrates data-based in-store promotion and face tracking advertising, among other things. The future of POS customer approach lies in the individualisation of offers and the display of advertising content that is really relevant and therefore interesting for the customer, whether based on RFID-tagged goods, smartphone or app profile data or on age and gender.
Digital elements in the shop design and the use of smartphones for customer loyalty and discount campaigns enable higher sales and shorter waiting times. Intelligent shelves, which automatically register the remaining stock, enable targeted reordering. Shelf gaps can thus be avoided and end customers have the opportunity to check local stock levels even more precisely in order to reserve them for collection via Click & Collect.
Lower costs through automation and additional sales potential through targeted customer communication - provide relevant impetus for the development of bricks-and-mortar retail.
The partial relocation of the point of sale to the consumer's living environment, which is made possible by the IoT, also promises greater convenience for customers. For example, through added value services in retailers' apps. The latest "360 degrees" app module from PRESTIGEenterprise allows retail customers to walk through the shops via video with a 360-degree panoramic view and find out about the current product range from home using "virtual reality". Customers can immerse themselves completely virtually in the stationary shopping world from their living room.
The IoT Store will be presented by Allgeier Enterprise in the PRESTIGE Solution Campus at the Online Software AG stand in Hall 9/A79. All functions can be demonstrated live. The miniature store can also be visited virtually using VR glasses.
About Online Software AG
Online Software AG is an innovative software company specialising in the development of solutions for the international wholesale and retail trade. The medium-sized company based in Weinheim an der Bergstraße has been supporting retailers for over 25 years with software solutions for professional in-store advertising and, with more than 35,000 installations in 35 countries, is the market leader in the field of cross-media in-store communication and sales promotion. With the PRESTIGEenterprise software, the online software offers a communication platform for addressing customers at the point of sale that includes both traditional media and digital output media. The award-winning software thus forms the perfect basis for holistic communication concepts, integrating posters and labels as well as large-format screens, video walls, checkout and scale screens, kiosk systems, digital shelves and electronic shelf labels (ESL) through to mobile devices such as smartphones, tablets and MDEs.
About Allgeier Enterprise Services AG
Allgeier Enterprise Services AG is one of the leading providers of software solutions and IT services for large and medium-sized companies. Ten companies operate under the umbrella of Allgeier ES. Client companies thus receive a comprehensive range of services from consulting services on strategies and processes to complete implementation as well as managed services in the areas of application management, hosting and cloud from a single source. They also benefit from a nationwide service network and an extensive partner network in Europe. In addition to its own software solutions, the portfolio also includes applications from well-known manufacturers in the areas of enterprise resource planning, document management systems, IT security, IT infrastructure and business process management. Allgeier ES is a certified Microsoft Gold Partner and was recognised as a "Cloud Leader" by the Experton Group in 2015. The company employs over 940 highly qualified employees at 18 locations in Germany as well as branches in Austria, France, Denmark, Poland and Switzerland. The company is part of the listed Allgeier Group with headquarters in Munich and more than 90 locations in Europe, Asia and America. The holding company currently employs 7,500 people as well as freelance experts and generated sales of EUR 445 million (continuing operations) in 2015 according to preliminary figures.
More information at https://www.allgeier-es.com
Further information:
Online Software AG
Bergstrasse 31
69469 Weinheim, Germany
info@online-software-ag.de
www.online-software-ag.com
Sandy Heinzmann
Manager Marketing & Communication
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de