The food retailer HIT Sütterlin (Aachen) is utilising the growing popularity of the Amazon Alexa system to communicate directly with its customers.
Weinheim, 02 March 2017 +++ Customers of the retailer HIT Sütterlin are now being provided with the latest information from the weekly flyer and about the shop via the Amazon system "Alexa". In collaboration with Online Software AG and based on the PRESTIGEenterprise advertising system, this is the first time in Germany that "Alexa" has been integrated into a retailer's customer communication. Customers of the Aachen-based retailer can use Amazon's "Alexa" voice service to have the latest offers, weekly highlights or opening hours read out to them, for example.
"It's important to us to keep up with the times, to always give our customers a little more service than they expect and to inspire them in our favour. We already offer our customers an app that is very well received, so the move to Amazon "Alexa" was almost a matter of course when Online Software offered this connection," reports Maximilian Sütterlin, who runs the company together with his father Herbert Sütterlin and his brother Benedikt.
All the information that HIT Sütterlin offers its customers via Alexa is provided very simply via the PRESTIGEenterprise communication platform. HIT Sütterlin already manages its customer communication on large-format screens, scales and in the app via the PRESTIGEenterprise communication platform. The family-run company was also a pioneer in the use of the latest technologies for addressing customers, e.g. based on beacons.
"We are not afraid of innovations, but see them as a source of ideas for us. That's why we are particularly pleased that we can implement so many innovative topics with a single software, PRESTIGEenterprise," summarises Sütterlin.
About Online Software AG
Online Software AG is an innovative software company specialising in the development of solutions for the international wholesale and retail trade. The medium-sized company based in Weinheim an der Bergstraße has been supporting retailers for over 25 years with software solutions for professional in-store advertising and, with more than 35,000 installations in 35 countries, is the market leader in the field of cross-media in-store communication and sales promotion. With the PRESTIGEenterprise software, the online software offers a communication platform for addressing customers at the point of sale that includes both traditional media and digital output media. The award-winning software thus forms the perfect basis for holistic communication concepts, integrating posters and labels as well as large-format screens, video walls, checkout and scale screens, kiosk systems, digital shelves and electronic shelf labels (ESL) through to mobile devices such as smartphones, tablets and MDEs.
Further information:
Online Software AG
Bergstrasse 31
69469 Weinheim, Germany
info@online-software-ag.de
www.online-software-ag.com
Sandy Heinzmann
Manager Marketing & Communication
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de