New Cash & Carry store in Straelen-Herongen with many technological innovations uses PRESTIGEenterprise software platform to manage digital advertising messages.
Weinheim, 13 June 2018 +++ Customers can expect a genuine B2B shopping experience at the Landgard Cash & Carry Future Market in Herongen. The pilot store of the internationally active producer cooperative for flowers & plants and fruit & vegetables, which opened in March 2018, demonstrates a bold concept for the future. The integration of digital topics into the stationary market as part of a digitalisation strategy played an important role in the redesign of the entire pilot market. For example, the growers' cooperative has created a new business point equipped with seating, a notice board and iPads with access to Landgard's web shops. In addition, six large-format screens in the newly designed entrance area of the customer loading hall and atrium provide a modern, customer-friendly shopping experience. Other screens in the various market units are used for image advertising and show, for example, videos of bloggers or draw attention to Landgard's "Flowers - 1000 good reasons" initiative. A stele is also planned.
"The green sector is characterised by profound change, which is based not least on changes in society as a whole and changes in consumer behaviour. By developing our Cash & Carry store in Straelen-Herongen into a market of the future, we want to provide future-proof answers to the current requirements of the specialised trade," says Armin Rehberg, Chairman of the Management Board of Landgard eG, explaining this investment in the future. "Emotional, colourful, transparent, modern, future-oriented, digital and sustainable - that's our new Cash & Carry store of the future. And this is the new system we want to work with in the future."
The weekly changing offers are communicated attractively on the screens - informative and emotional, with images and videos. The offers are created and distributed to the screens independently by the respective store manager or dispatcher of the store unit using the PRESTIGEenterprise software platform. The software's clever template system guarantees compliance with the corporate designs, even for the four different private label groups, and playlists can be created quickly and easily.
For day-to-day business, it was particularly important to Landgard that the marketing tools used were easy to use and functioned reliably. In order to be able to react quickly to last-minute changes, the playlists and their elements must be easy to add or delete. This goal was achieved shortly after the software was introduced and the employees were trained. The programme managers used PRESTIGEenterprise to manage the digital advertising messages completely independently after a short time.
"The opening of the pilot store is just the beginning. The new Landgard Herongen Cash & Carry store of the future creates a genuine shopping experience in the B2B sector for the first time and aims to market flowers and plants in a progressive and modern way," explains Günther Esser, Head of Specialist Retail at Landgard. "Initially, the new processes, approaches and technologies will be tested and further developed in the pilot market. The next step will be to optimise the 30 other Landgard C&C stores, which represent the heart of our specialist retail-oriented marketing with a turnover of over 280 million euros in 2017, on the basis of the knowledge gained."
Landgard
Landgard, based in Straelen-Herongen, is a modern marketing producer cooperative that is 100 per cent owned by gardeners. With 3,300 member companies, Landgard is one of the largest European marketing organisations for flowers and plants as well as fruit and vegetables and achieves an annual turnover of over 1.9 billion euros. Around 3,000 people are employed in the Landgard Group's business units and subsidiaries. Landgard operates 31 cash & carry stores in Germany and abroad under its own brand, supplies large organised retail customers from DIY chains and food retailers to discount stores, garden centres and specialist retailers with its own fresh produce logistics and operates the only auction for potted and flowering plants and cut flowers in Germany.
www.landgard.de
About Online Software AG
Online Software AG is an innovative software company specialising in the development of solutions for the international wholesale and retail trade. The medium-sized company based in Weinheim an der Bergstraße has been supporting retailers for over 25 years with software solutions for professional in-store advertising and, with more than 35,000 installations in 35 countries, is the market leader in the field of cross-media in-store communication and sales promotion. With the PRESTIGEenterprise software, the online software offers a communication platform for addressing customers at the point of sale that includes both traditional media and digital output media. The award-winning software thus forms the perfect basis for holistic communication concepts, integrating posters and labels as well as large-format screens, video walls, checkout and scale screens, kiosk systems, digital shelves and electronic shelf labels (ESL) through to mobile devices such as smartphones, tablets and MDEs. Find out more about our Digital signage solutions and Digital signage software experience.
.
Further information:
Online Software AG
Bergstrasse 31
69469 Weinheim, Germany
info@online-software-ag.de
www.online-software-ag.com
Sandy Heinzmann
Manager Marketing & Communication
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de