EDEKA Handelsgesellschaft Nord

EDEKA Handelsgesellschaft Nord has been using PRESTIGE software for its poster printing for many years. Following the switch to the PRESTIGEenterprise communication platform and the expansion of POS communication to digital media, the EDEKA Group's SAP-based merchandise management solution LUNAR was also provided with an interface to PRESTIGEenterprise in order to generate the best possible process optimisation.

In the first step, the shelf labels were printed via the LUNAR interface to PRESTIGEenterprise. This was followed by the distribution of the advertising messages to digital media, such as screens and scales with customer-facing screens.

Independent retailers from EDEKA Handelsgesellschaft Nord also use PRESTIGEenterprise for both printed and digital customer communication. The family business Meibohm, for example, uses a mix of the centralised provision of ready-made content for the screens and scales by EDEKA Handelsgesellschaft Nord and supplements it with regional themes. The promotional highlights at EDEKA Meibohm include a screen with video streams from the EDEKA cooking channel yumtamtam, a stylised fire brigade with digital windows showing images from the volunteer fire brigade's operations and the football corner of the regional football club TuS Harsefeld.

EDEKA Nord retailer Niemerszein uses unusual vertical formats to digitally address customers in its stores, both in the service counters and in the shop window. Delicious images and videos mixed with special offers also whet the appetite for more in the fruit and vegetable section and at the salad bar.

With PRESTIGEenterprise, you can boost your sales and stabilise your customer loyalty. Find out more about our Digital signage solutions.