Weinheim, 28 March 2017 +++ A new module of the PRESTIGEenterprise AppBaukasten enables customers to immerse themselves completely virtually in the stationary shopping world. Via the retailer's app, customers are invited to view the store and its product areas with a 360° video. By moving the smartphone, the viewer can discover all the surrounding areas. The videos can be viewed on all common iOS and Android smartphones and have the most beautiful effects on VR glasses.
"We work on the appearance of our stores every day and now we wanted to bring this to life with our app," explains Peter Dornseifer, Managing Partner of Dornseifer Supermarkets. "To do this, we recorded 360° videos of our stores and had the online software integrate them into our Dornseifer app. This allows customers to visit our stores from home and view the different product areas, especially our fresh food counters. The videos are interactive, i.e. you can pause as you walk through the shops and look at individual areas separately."
The new trend technology allows retailers to bring their stores to life with 360° videos and offer their customers an exciting event outside of the shopping area. The more intensive interaction improves the customer's identification with the retailer and strengthens customer loyalty.
The Dornseifer Group, based in the Sauerland region of Germany, is one of the largest independent retailers in the Rewe Group with 17 fresh food markets and more than 1,000 employees. With the "Dornseifer app", which is based on the PRESTIGEenterprise modular app system, the successful retail company can also reach its customers outside its shops. In addition to lots of practical information such as opening hours, event information and weekly offers, the Dornseifer app also offers great additional functions such as cocktail recipes, a shopping list and feedback function that allows customers to give their feedback quickly, easily and anonymously if they wish.
"PRESTIGEenterprise makes maintaining the app's content really easy. The complete redesign of the corporate design was also very straightforward to implement," reports Peter Dornseifer. "The high usage figures surprised us. We are delighted to be able to offer our customers this modern mobile service."
About Online Software AG
Online Software AG is an innovative software company specialising in the development of solutions for the international wholesale and retail trade. The medium-sized company based in Weinheim an der Bergstraße has been supporting retailers for over 25 years with software solutions for professional in-store advertising and, with more than 35,000 installations in 35 countries, is the market leader in the field of cross-media in-store communication and sales promotion. With the PRESTIGEenterprise software, the online software offers a communication platform for addressing customers at the point of sale that includes both traditional media and digital output media. The award-winning software thus forms the perfect basis for holistic communication concepts, integrating posters and labels as well as large-format screens, video walls, checkout and scale screens, kiosk systems, digital shelves and electronic shelf labels (ESL) through to mobile devices such as smartphones, tablets and MDEs.
Further information:
Online Software AG
Bergstrasse 31
69469 Weinheim, Germany
info@online-software-ag.de
www.online-software-ag.com
Sandy Heinzmann
Manager Marketing & Communication
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de