Controlled shopping experience

With PRESTIGEenterprise we offer a powerful platform that helps companies to efficiently plan and deliver customised content, enabling a consistent shopping experience for their customers across all channels.
The term „controlled shopping experience“ refers to a deliberately designed and guided experience that a customer goes through when shopping - whether online or in a bricks-and-mortar store. The aim is to guide the customer towards specific actions or decisions, such as the purchase of certain products, the use of additional services or loyalty to a brand.

A controlled shopping experience at the POS means planning exactly how customers come into contact with the shop and the products. This involves using printed media as well as digital technologies such as large-format screens and interactive touchscreens or video walls. Guidance systems, lighting, music or even scents can also be used for targeted customer guidance.

The aim is to make shopping more inspiring, more convenient and more exciting - and to guide customers towards specific products or decisions. Data from bricks-and-mortar retail and the online shop is often combined for this purpose. This allows recommendations and offers to be made at the POS - such as a special discount on a product that is also advertised in an app, on the website and in flyers. Where possible, this data is used to create personalised offers that are communicated to customers via an app or email, for example. Linking offline and online data creates a personalised shopping experience.

With PRESTIGEenterprise we offer a powerful platform that helps companies to efficiently plan and play out customised content, enabling a consistent shopping experience for your customers across all channels.