Electronic Shelf Labels (ESL)

Electronic price labels, ESL for short (Electronic Shelf Labels) are digital displays that are attached to sales shelves and display price and product information. They replace conventional printed price tags and, unlike the printed alternative, can be controlled and updated centrally.

The desired content is distributed to the ESLs using software that each ESL manufacturer has for its product lines. A connection to a product database, ideally to the merchandise management system, is essential for the speed and efficiency of ELS systems. In addition, there are manufacturer-independent software solutions such as PRESTIGEenterprise, which are used in particular by retail companies that manage a large number of branches. They are able to address ESL models from different manufacturers, which is particularly advantageous in the case of takeovers, but also when there is a change of manufacturer due to time or technical reasons. This avoids having to address the ESLs with different software systems and keeps everything in one place.

The use of ESLs in retail enables rapid price changes, always up-to-date product information that can be managed in real time and automated processes that reduce errors. ESLs support dynamic pricing and improve the customer experience by providing up-to-date information at the point of sale.