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Mobile marketing solutions
For mobile working and mobile customer contact with PRESTIGEenterprise
Put yourself in your pocket. PRESTIGEenterprise offers you mobile solutions for addressing your customers on their smartphones on the one hand and for supporting your employees on the sales floor on the other. This allows you to offer your customers more advice, more information and more service. for greater customer proximity and better customer loyalty.
Georgios Roumeliotis
Your contact for mobile solutions
Sales Manager
Online Software AG
Georgios.Roumeliotis@online-software-ag.de
+49 6221 40508 933
Event app
The AppBaukasten for your event
Are you organising an event, a congress or a hybrid event
and would like to offer your participants all the information they need on mobile devices? PRESTIGEenterprise can help you with this. Not only can you promote your events, but you can also offer your participants many modern services directly on their smartphones. Let them take part in mobile discussions, ask questions to the speakers and vote.
MobileBrowser
PRESTIGEenterprise on the MDE, smartphone and tablet
Use your MDE even more intensively now. In addition to queries about databases, you can also use PRESTIGEenterprise to control your communication and use your PDC to change and delete playlists on your screens and request new posters.
The mobile solutions for PRESTIGEenterprise can also be used on smartphones and tablets. This means you are flexible and can act quickly.
Dealer app
The AppBaukasten for iOS and Android apps
You are very close to your customers with your own app from the PRESTIGEenterprise AppBaukasten. This allows you to reach your customers - and your customers reach you - whenever you want. Let your customers know when you are there for them, what new offers and services you have to offer. Provide recipe ideas and link them to a mobile shopping list and get feedback easily on the move.
Community app
Mobile communication portal for employees
Keep your company's employees up to date at all times. With the PRESTIGEenterprise AppBaukasten, you can use various modules to create a community app that is precisely tailored to your needs. The design of the app can also be customised to your corporate design.
Advantages and challenges
of mobile marketing in the customer relationship
Mobile Marketing is a form of marketing that addresses your customers directly on their own mobile devices. The aim of mobile marketing is to be "closer" to the customer than traditional marketing tools. The great and still increasing popularity of smartphones also has an impact on the importance of mobile marketing. Advertising messages can be significantly better individualised in mobile marketing, can be perfectly tailored to the user depending on profile data and location and can be communicated in real time and in the right place. The perfect preparation of commerce content plays an important role here. As a provider, you should therefore attach great importance to relevant content that is prepared in such a way that it is optimally displayed on mobile devices.
The advantage is obvious: the triumphant advance of tablets, smartphones and the like makes mobile devices a particularly attractive marketing tool. This triumphal march continues. An ever-growing proportion of the population owns mobile devices and is increasingly using them to connect to the internet. Eight out of ten people aged 14 and over in Germany (81 per cent) now use a smartphone. (Source: https://www.marktforschung.de/aktuelles/marktforschung/acht-von-zehn-menschen-in-deutschland-nutzen-ein-smartphone/). The number of Smartphone users in Germany totalled around 57 million in 2018, three million more than in the previous year. In the 14 to 49 age group, smartphones have become indispensable with a user share of over 95 per cent. (Source: Statista https://de.statista.com/statistik/daten/studie/198959/umfrage/anzahl-der-smartphonenutzer-in-deutschland-seit-2010/). However, the fact that this not only harbours a huge opportunity for you as an app provider or retailer, but also presents challenges, need not deter you from entering the world of the smartphone. Mobile Marketing to get started: With the right professional advice, you can master the challenges of mobile marketing.
With our mobile marketing software
Create your own app
A company's own app can be particularly beneficial for strengthening customer relationships: it informs customers in-store, i.e. directly on site. It is an interesting digital information platform for both retailers and event organisers and is ideal for window shopping on mobile devices, even outside opening hours in the e-commerce sector. Special offers and services can attract greater attention with push notifications. Additional specialised information can be made available to customers as a fixed module in the app, ready for retrieval and up-to-date at any time.
Creating your own app is surprisingly easy these days. With the PRESTIGEenterprise AppBaukasten, you can create a customised app from many different existing modules that customers can find in both the Apple Store and the Google Play Store. Modules such as the weekly offers in the flyer, but also the customer feedback, which can be used on mobile devices, are among the functions most frequently used by customers. Using the app for events is also extremely popular. You can maintain the content yourself via a mobile platform. This means you are independent of lengthy agency processes.
Retailers who also decide to go down the e-commerce route should also look into the topic of mobile payment services. In any case, it makes sense to utilise the mobile customer approach for marketing purposes as part of a barrier-free customer journey. As a provider, you will improve your service - and users will thank you with high sales figures.
Direct and personal
Address as a trump card
Although mobile end devices are used very individually by each individual user, you can create a unique user experience with the Mobile Marketing a touchpoint that can access a mass market. You therefore design marketing measures that are aimed at a broad target group. Through personalisation, however, each customer feels individually addressed. The reason for this is that you can orientate the content to the individual interests of the customer! Mobile marketing thus creates a unique opportunity to build individual customer relationships and at the same time address many potential customers and regular customers in equal measure.
Use location recognition:
"Mobile" in the truest sense of the word
A personalised approach to customers is made possible in an almost unique way by the "location-based service" that Mobile Marketing granted. "Location-based service" means that users share their location (and possibly other data) with you and you use the location to provide targeted information. Also useful: using a user's location to direct them to the nearest branch and the next suitable offer.
Do you have questions about the endless possibilities of mobile marketing? Would you like to find out more about optimisation for specific end devices? Are you looking for a way through the jungle of push messages, SMS and MMS as marketing channels? Or are you interested in our Digital signage solutions or POS solutions ? Get in touch with us - we will be happy to advise you.