Dealer app

Retailer apps are mobile applications for consumers' smartphones. Retailers use them to address end customers personally, inform them, highlight offers and provide them with a wide range of mobile information. In this way, retailers are always very close to their customers - namely in their trouser pockets. For example, leaflets and discount codes can be made available digitally in the retailer app. But even mundane information such as address, customer service and feedback options are valued by the end customer. Additional services such as a food encyclopaedia, wine advisor or a spice guide convey expertise and lead to the retailer app being called up more often. Studies such as the EuroShop trade fair show that retailer apps have a significant influence on customers' shopping behaviour and that many users use them to shop more frequently and spend more.

In addition to customised app development, there are also so-called app construction kits, such as those from the software company Online Software, which is based on the communication platform PRESTIGEenterprise based. The retailer app from the PRESTIGEenterprise app kit offers a variety of modules with important functions as well as many interfaces and automatisms that significantly simplify the content management of the retailer app.