Personalised marketing

Personalised marketing comprises data-driven strategies and measures that are individually tailored to the needs, interests and behaviour of individual customers or customer groups. By analysing purchasing behaviour and interests, tailored content can be played out via various channels. Personalised marketing aims to address customers more individually, strengthen their loyalty to the company and increase their willingness to buy. Relevant content makes communication more efficient, improves the shopping experience and increases sales. Personalised marketing also requires and enables the targeted evaluation of customer data for the continuous optimisation of measures.

In POS marketing (point of sale), personalised offers are provided in real time via digital displays, electronic price labels (ESL) and mobile marketing solutions. The PRESTIGEenterprise software solution from Online Software AG enables retailers to control personalised content centrally and deliver it to the right people at the right time using various output media at the point of sale. The software platform helps retailers to create a relevant and targeted shopping experience for their customers.